Australia’s tourism industry is at a crossroads, presenting a tale of two markets—one of remarkable international resurgence and another of a domestic sector finding its new baseline. The latest data from Tourism Research Australia, which I’ve been analysing at ODIN360, uncovers important shifts poised to shape strategy for operators, governments, and investors alike.
The Queensland Govt has launched their new tourism strategy. It is a strong statement of support and direction for Queensland tourism. It sets ambitious targets and includes a well defined action plan on 6 key areas. It also aligns very well with the draft Destination Management Plan we (ODIN360 Australia) have just prepared for the Gold Coast.
I’m not sure what others think, but in our recent experience, trying to develop nature based tourism products in an age of bushfires, floods, cyclones and soaring insurance is an issue that is becoming critical. Yet, these challenges are the reality for much of regional Australia, our nature based tourism backyard.
Congratulations to our client Trenerry / Burnham Beeches for being awarded a significant grant from the Victorian Government under Stream 3 of the Regional Tourism Investment Fund.
