Key Vision
By 2045, Queensland aims to be a global leader in tourism, renowned for its environment, lifestyle, cultures, and diverse regions. The plan seeks to leverage the state’s natural assets, communities, and 2032 Olympics and Paralympics Games to create a world-class, sustainable tourism industry that benefits operators, communities, and visitors alike.
Outcomes Sought
- Double visitor expenditure.
- Increase direct tourism jobs.
- Deliver 45 world-class ecotourism projects and increase light-footprint accommodation.
- Boost investment in new and rejuvenated accommodation and experiences, requiring 40,000 new rooms by 2045.
- Enhance connectivity with expanded aviation, drive, rail, and cruise options.
- Grow Queensland’s reputation as Australia’s event capital and the “home of the holiday”
- Empower tourism operators to modernise, innovate, and thrive, with streamlined approvals and industry capability programs
Key Focus Areas
- Ecotourism:
Streamline approvals, deliver 45 ecotourism projects, expand dark sky and agritourism, enhance accessibility and light touch accommodation in protected areas, and partner with First Nations for cultural experiences - Events:
Build a diverse, year-round calendar leveraging new and existing venues, streamline event delivery, and attract global and regional events - Connectivity:
Improve air, road, rail, and cruise links; launch the Connecting Queensland Fund; and partner with industry to enhance drive and cruise tourism - Experiences:
Attract investment for new and upgraded attractions and accommodation, rejuvenate Great Barrier Reef islands, and partner on large-scale projects - Brand:
Position Queensland as the “home of the holiday” through unified, global marketing, leveraging the Olympic legacy and signature experiences - Industry:
Support operators with capability programs, digital innovation, workforce development, and streamlined regulation (“cutting red and green tape”)
Clearly, with expectations now raised, the proof will be in the delivery by the Qld Govt of the key actions and the necessary funding support. Congrats to Craig Davidson Patricia O’Callaghan