Areas of Practice

  • Tourism & Hospitality
  • Government Services
  • International Markets
  • Major Events & Business Events
  • Arts and Culture
  • General Business Services – Marketing & Communications, People & Culture, Governance & Change Management

Simonne Shepherd – Consultant

Tourism Strategy – Domestic & Middle East, Destination Partnerships


Simonne is an internationally-experienced leader and values-driven chief executive. Her professional roles have traversed the globe, leading teams engaging government and industry to achieve substantial economic, financial and social outcomes. Strategic, consultative and clear, Simonne’s leadership style encourages a collaborative approach from often diverse teams and stakeholders.

With a keen interest and depth of experience in developing export sectors and international trade, Simonne has worked in all major international markets. These include North and South-East Asia New Zealand and the South Pacific, the Middle East, North America, the UK and Europe. Working in culturally diverse destinations and organisations, she has led teams located around the world.

Experienced in both the public and private sectors, Simonne brings a commercial focus and partnership approach to business. Her experience spans multiple sectors, including government, tourism, major and business events, international education, hospitality, food and wine, arts and culture, sport and natural resource management.

With a unique breadth of executive and board experience, Simonne is versatile and accomplished as a consultant in assisting business and government navigate uncertainty and achieve growth. She provides strategic, business, policy, marketing and industry specific (technical) advice to international and Australian private and public sector clients.

Current Boards

Navii Digital Advisory Committee

Previous Roles

CEO – Dept Of Tourism, Sport & Culture, NT
Director – Dept Of Culture & Tourism, Abu Dhabi
GM Industry Partnerships & Government Policy – Destination NSW
CEO – Australian Capital Tourism
MD Australia – Canadian Tourism Commission
Regional Manager NSW/QLD/ACT – Tourism Victoria
Director of Sales & Marketing – Le Meridien Port Vila Resort & Casino
Regional Marketing Manager – Fiji Visitors Bureau
Sales & Marketing Manager – Peter Bourne Wine Consulting
Rooms Division & Sales Coordinator – Ritz-Carlton Hotel Company


Bachelor of Business (Marketing & International Business) – Southern Cross University – Australia
Diplôme d’Études en Langue Française – Ministére de l’Éducation Nationale – République Française