Areas of Practice

  • Tourism & Hospitality
  • Government Services
  • For Purpose, Community and CSR
  • General Commercial
  • Sports Administration
  • Major Events
  • General Business Services – Marketing & Communications

Mike Billing – Specialist

Marketing Strategy, Commercial, Sport, Government, Data


Mike is a highly experienced business professional having worked in a diverse range of roles both in Australia and internationally. Mike brings a broad skill set to projects with 20 years experience working up to executive management levels and as a consultant across marketing, commercial, strategy, operations and venue roles within a range of industries.

While most of his career has been built around the sports and events industry, he also has experience in the tourism, local government, insurance and tertiary education industries. Awarded as one of Australia’s top Chief Marketing Officers in the CMO Top 50 list in 2015, he also brings commercial and business acumen to help achieve the best results for projects that are being delivered. His scope of expertise includes developing strategic plans for professional sporting teams, national sporting organisations and local government, through to business requirements specifications for marketing databases and CRM’s, profiling customer data to identify strategies for growth alongside strategic marketing activities and actions plans for businesses. Mike has a broad skill set that can help to tackle client problems from a wholistic view point to ensure the delivery of actionable results.

Current Boards

Softball Victoria
Yarra Range Tourism Marketing Sub Committee

Previous Roles

Director – Captura Group
Marketing Director – Melbourne Storm
Membership and Merchandise Manager – Melbourne Heart
Senior Client Manager – Sport England
Deputy Venue Manager – DOHA 2006 Asian Games
Sport Entries and Publications Coordinator – Melbourne 2006 Commonwealth Games


Master of Arts – Leisure Management – Griffith University
Bachelor of Arts – Human Movements and Psychology – University of Queensland
Certificate IV – Financial Services
ADMA Data Pass Certification
PRINCE2 and Managing Successful Programs Qualified