Areas of Practice

  • Tourism & Hospitality
  • Government Services
  • For Purpose, Community and CSR
  • General Business Services – Marketing & Communications, People & Culture

Liz Ward – Specialist

Digital Marketing Capability, Training and Advisory


Liz is a digital strategist known for her work in building capability in the tourism and small business sectors through the many strategic projects and innovative training and mentoring approaches formulated she has led.

Liz has 25 years’ experience specialising in business strategy, marketing and technology, uniquely blending knowledge and expertise for the benefit of businesses across Australia and the world.

She is an innovator and a creator of break-through strategies. She has pioneered many first-time strategic initiatives that have had lasting impacts including creating Queensland’s first destination websites and starting up the Australian Tourism Data Warehouse and being its CEO for over ten years.

Liz is the co-founder of the award-winning online learning platform and is presently working on a start-up Navii is a government backed project that will see the same intelligent and engaging approach that has worked in Tourism Tribe rolled out for the benefit of small business across all sectors.

She is a sought after consultant, keynote presenter, workshop trainer and mentor renowned for her practical advice and engaging communication style.

Previous Roles

CEO & Co-Founder – Tourism Tribe (current)
CEO & Co-Founder – Navii Digital (current)
Managing Director – Digital Coaching International
Director – Queenslanders Credit Union
Director – Tourism & Events Qld
CEO – Australian Tourism Data Warehouse


Advanced Diploma in Business (Marketing)
Fellow – Australian Institute of Company Directors
Fellow – Australian Institute of Management