Areas of Practice

  • General Commercial
  • Sports Administration
  • Major Events
  • For Purpose, Community and CSR
  • General Business Services – Marketing & Communications

John Dunlop – Specialist

Licensing, Talent Management, Promotions


John Dunlop has worked across a number of professional sporting organisations and with a diverse range of media and talent. John maintains an active involvement in advising businesses on sponsorship strategy and working with rights holders to commercialise their properties.

He advises corporate clients on Sponsorship Strategy, Policy and Leverage and has held Senior Management positions in several of Australia’s leading sports businesses including Supercars and PGA of Australia.

John led the Commercial Sales, Sponsorship and Marketing programs for Supercars during a period of turbulent change. Supercars is a business majority owned by Archer Capital, one of Australia’s leading Private Equity firms. This role touched every aspect of the diverse business of Supercars.

Currently working as the exclusive commercial agent for The Wiggles, Curtis McGrath OAM, Ryley Batt OAM, Eliza Ault-Connell AM, Josie Prendergast, Jason Hodges. John is a Director of “Hearts In Rugby Union”, a charity which raises funds for rugby players who have suffered catastrophic spinal injuries.

Specialties: Senior Sports Management, Marketing, Sponsorship Management, brand management, sponsorship negotiations, commercial negotiations, sports & media talent management, media rights.

Current Boards

Director – Hearts in Rugby Union (charity) & the Australian Rugby Foundation Welfare arm;
Director – FrontRow Group;

Previous Roles

Director, Commercial & Marketing, SUPERCARS;
Managing Director, Madmen Group;
GM Commercial & Marketing, Professional Golfers’ Association of Australia


Bachelor of Science – Mechanical Engineering (Hons)
Graduate – Australian Institute of Company Directors