Areas of Practice

  • Visitor Experience, Attraction Development & Growth
  • Cultural Tourism & Events
  • Commercial Management and Advisory
  • Master Planning
  • Strategic Marketing

Erin Lightfoot – Consultant

Visitor Experience, Attraction Development & Growth


Erin is an accomplished commercial CEO, Marketer and Board Director with a diverse career spanning both the private and public sectors, and a primary focus on tourism, events, marketing, and advertising in Australia.

Her areas of expertise include visitor experience enhancement, attraction development and growth, cultural tourism and events, commercial management and advisory services, master planning, and strategic marketing.

With a reputation and ability to transform ideas into reality, her work is characterized by a commitment to excellence and detail, evident in her leadership of teams and close collaborations with private and public sector clients, stakeholders, and businesses. She is an advocate for continuously and collaboratively enhancing and positioning globally competitive visitor experiences, attractions, events and destinations through unique value propositions and distinctive strengths.

Erin’s leadership abilities and skills encompass a diverse range of roles and functions, including being a forward-thinking leader, trusted advisor, astute business strategist, seasoned marketer, and adept director.

Current Roles & Boards

Consultant – ODIN360
Director – Lightfoot i1
GM Advisory – HERO Agency
Non-Executive Director – Zoos Victoria
Founding Director & Vice Chair – Cultural Attractions of Australia

Previous Roles & Boards

CEO – Victorian Tourism Industry Council
CEO – Magnum Opus Partners
CEO & Chair – St Kilda Tourism & Events
Global Brand & Marketing Manager – Oceanis Australia
GM Marketing – Melbourne Aquarium/ Underwater World Sunshine Coast
Project Manager Business Events – Tourism Victoria
Member – Tourism Australia Domestic Tourism Advisory Board
Chair – ATEC Vic/ Tas Branch


Bachelor of Business, Tourism & Information Systems – Federation University
Company Directors Course – AICD