Areas of Practice

  • Tourism & Hospitality
  • Government Services

Claire Ellis – Specialist

Destination Planning and Tourism Product Development


Dr Claire Ellis works across Australia advising in strategic development, policy and planning largely for destinations and across nature-based tourism products.

She has been consulting for over 10 years, having previously been working with remote expedition tours in Indonesia, undertaking research and working as a University lecturer, and then leading the supply-side of Tourism Tasmania for 7 years.

Her consultancy work is quite varied and focuses around strategic policy and planning issues. It varies from undertaking regional reviews, providing strategic advice on the design and development of major products such as multi-day walks to support regional development, through to designing and managing programs aimed at improving seasonality. Simply described, her work concentrates on examining an issue and designing practical and implementable solutions that work for clients and stakeholders.

She has built a reputation for creating long term positive outcomes, particularly in regional areas, and works closely with clients, stakeholders and communities to drive and embed desired outcomes.

Current Boards

Chair – Ecotourism Australia
Board member – Volunteering Tasmania
Board member – Natural Resource Management Southern Tasmania

Previous Roles

Director – Infrastructure and Industry Development, Tourism Tasmania
Lecturer – Tourism, University of Tasmania


Graduate – Australian Institute of Company Directors
PhD – University of Tasmania
Bachelor of Arts
Bachelor of Economics
Diploma of Education