Areas of Practice

  • Tourism & Hospitality
  • Government Services
  • For Purpose, Community and CSR
  • General Business Services – Marketing & Communications

Andrea Plawutsky – Specialist

PR & Communications – Travel & Tourism and China Specialist


Andrea specialises in strategic PR communications and consulting services that help ‘Amplify’ businesses.

A consummate communicator, she has a diverse skill set and background. In addition to working widely across the travel and tourism sector, Andrea also sits on a number of boards, predominantly in the NFP area.

Experienced in delivering marketing, communications, PR and tourism strategies, Andrea undertakes stakeholder engagement and facilitation, reviews and assessments of operating environments to find efficiencies and optimal structures.

She possesses a thorough understanding of the tourism industry across multiple sectors and facets, including national and regional tourism organisations, hospitality and accommodation, travel agencies, wholesalers, tour operators, global distribution systems (GDS), airlines, insurance providers and agritourism.

With a longstanding interest in China since 1988, Andrea translates her expertise into insights and mentoring for both the tourism industry and companies looking to engage with China more broadly.

Current Boards

Director – Transport Heritage NSW
Director – Beehive Industries Cooperative
National President Elect – Women Chiefs of Enterprises International
Past Chair: Lay Committee – Royal College of Pathologists of Australia

Previous Roles

CEO – Amplify Me
General Manager – S2i Communications & PR
Business Development – Grey Advertising
Various roles in China and Thailand


Graduate Diploma – Asia Pacific Management Studies
Advanced Diploma – Meetings & Events Australia
Bachelor of Arts