Mike Billing is a highly accomplished consultant and advisor with over two decades of experience delivering impactful projects across the tourism, sport, major events, and government sectors in Australia and internationally. Mike is a trusted leader in destination strategy, tourism development, major events, and stakeholder engagement. With ODIN360, Mike has played a leading role in numerous high-profile projects, earning a reputation for strategic insight, commercial acumen, and outstanding stakeholder engagement.
ODIN360 Projects include:
• Gold Coast Destination Management Plan
• Geelong Major Events Strategy
• Yarra Valley & Dandenong Ranges Destination Management Plan
• Commercial Optimisation & Visitor Experience Analysis
• Tamworth Major Events Strategy Review
• Burnham Beeches Feasibility and Grant Applications
• Hepburn Mineral Springs Masterplan
• Victorian Tourism Industry Council workshops

Broader Experience:
Mike’s career spans projects in organisations such as the AFL, Western Bulldogs, Greater Western Sydney Giants and Basketball Australia with senior leadership roles in organisations such as Sport England, and Melbourne Storm, as well as major events including the Doha 2006 Asian Games. His expertise encompasses destination management, major event strategy, marketing, and commercial operations, alongside a proven track record in developing successful business cases and delivering growth for clients.
As an IAP2 Certified engagement specialist, Mike excels at developing and leading multifaceted community and stakeholder consultation programs, ensuring strategic plans are both ambitious and inclusive. His analytical, data-driven approach underpins the creation of clear, actionable pathways for organisations to achieve sustainable growth.

Previously recognised as one of Australia’s top 50 Chief Marketing Officers, Mike combines strategic vision with practical leadership. His ability to drive collaboration, foster innovation, and deliver complex projects on time and on budget makes him a valued partner for clients seeking transformative results.