Erin is a respected strategic leader with over 30 years’ experience spanning tourism, arts and culture, entertainment, and events. With an unwavering passion for strategy, business planning, and analysis, Erin is a trusted advisor to organisations seeking innovation, growth, and transformation in the visitor economy, visitor attractions, and experiences.

As an experienced CEO and Board Director, Erin has held influential leadership roles including CEO of Grande Experiences, Victorian Tourism & Events Industry Council, St Kilda Tourism & Events, and Magnum Opus Partners. She serves on the boards of Zoos Victoria and Cultural Attractions of Australia, where her expertise continues to shape the future of Australia’s cultural and visitor landscape.

Erin’s work is defined by her ability to blend strategic management with commercial insight, driving organisational planning, business case development, operational efficiency, and destination growth. She has delivered transformative projects that elevate visitor experience through innovation, immersive technology, and dynamic branding, with contributions to organisations such as Alba Thermal Springs & Spa, Moonee Valley Racing Club, and the MCG Zip Line Fly proposal.

Highly regarded for her collaborative and transparent leadership style, Erin fosters strong teams and excels in stakeholder engagement across public and private sectors. She is recognised for her vision and cultural tourism, entertainment and events, her talent for developing immersive and interactive visitor experiences, and her commitment to enabling sustainable growth of attractions and destinations.

At ODIN360, Erin’s strategic finesse and commercial acumen provide immense value, guiding clients through complex challenges with an eye on emerging trends, global markets, and innovative experiential offerings. Across projects, she brings a balance of creativity and strategy, always striving to shape world-class experiences that resonate with audiences and strengthen industries.