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Delivering transformative outcomes through strategic partnerships and expert execution across Australia and New Zealand.

Destination Management
Yarra Valley & Dandenong Ranges Destination Management Plan
Yarra Valley & Dandenong Ranges, Victoria
2024
Enhanced regional coordination
Yarra Ranges Tourism
Overview
ODIN360 was commissioned by Yarra Ranges Tourism (YRT) to develop the first comprehensive Destination Management Plan (DMP) for the Yarra Valley and Dandenong Ranges region, along with a Workforce Plan and four Local Area Plans (LAPs). This ambitious project aimed to create a strategic roadmap for sustainable tourism development over the next 10 years. The primary purpose was to address the challenges posed by rapidly increasing visitation, particularly day trips, which were forecast to double within a decade. The DMP sought to balance economic growth with environmental preservation and community wellbeing.
Key Deliverables

The project delivered several key outputs:

  • A comprehensive 10-year Destination Management Plan
  • A Workforce Plan addressing skills and employment needs
  • Four Local Area Plans for sub-regions within the Yarra Valley and Dandenong Ranges
  • A Key Findings Paper summarizing initial research and visitor economy analysis

ODIN360 employed a rigorous methodology involving extensive research, stakeholder engagement, and economic analysis. Over 2,000 people provided input through surveys, workshops, and interviews. The team also conducted market research, accommodation analysis, and audits of existing attractions.

Outcomes

These plans provide significant benefits to the region:

  • A shared vision and strategy for sustainable tourism development
  • Initiatives to increase visitor yield and length of stay
  • Strategies to shift visitation patterns from day trips to overnight stays and from weekends to mid-week
  • Improved visitor experiences and regional liveability
  • Enhanced support for tourism among local communities
  • Alignment with global best practices in sustainable destination management

Importantly, the plans were adopted by the YRT board, four local councils, and the project advisory group, demonstrating broad stakeholder support. By providing a clear, actionable roadmap for the next decade, ODIN360’s work positions the Yarra Valley and Dandenong Ranges to maximize the benefits of tourism while preserving its natural and cultural assets

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