Taronga Western Plains Zoo Business Case

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Business Case

Taronga Western Plains Zoo Business Case

Dubbo, NSW

2024

$30m project value business case

Taronga Western Plains Zoo

Overview

The Strategic Business Case for Taronga Western Plains Zoo (TWPZ) was a crucial project aimed at securing funding from the NSW Government’s Regional Tourism Activation Fund (RTAF). Conducted from August to October 2022, the project addressed the need for expanded tourism infrastructure in the Dubbo region, focusing on the proposed Serengeti Plains Visitor Experience (SPVE). The SPVE was designed to include a large-scale Serengeti Plains Exhibit, 20 premium eco-cabins, and a new two-story café/restaurant/function centre. This development was intended to capitalise on increasing regional tourism demand and address capacity constraints in accommodation and dining facilities

Key Deliverables

The project team, comprising members of the ODIN360 consortium, delivered a comprehensive Business Case that included:

An evidence-based Case for Change
A compelling Rationale for Government Investment
Strategic alignment with NSW Government policies
Analysis of the base case and alternative options
Projected costs and benefits, including a thorough Cost-Benefit Analysis
A full financial appraisal
Identification of key governance, risks, and implementation steps

The approach involved defining the problem, reviewing available information, liaising with key stakeholders, and conducting detailed financial and economic appraisals.

Outcomes

The project was highly successful, resulting in TWPZ receiving $20 million in funding from the RTAF on 28 November 2022. This was the highest level of funding provided to any tourism project under the fund, out of 67 applications, with only 30 successful recipients.

Testimonials

The Deputy Premier of NSW, Paul Toole, announced the funding, highlighting the project’s potential to create new experiences and attract more tourism to regional communities. The success of this business case not only secured vital funding for TWPZ but also positioned it to become a leading family tourist destination in Australia, significantly boosting the regional economy and tourism sector.