ODIN360 has partnered with JMP Consultants to deliver a transformational Major Event Strategy for Tamworth Regional Council, with a special focus on the iconic Tamworth Country Music Festival (TCMF). Recognising the vital economic, cultural, and community role of events in Tamworth’s growth, this project was designed to provide an integrated strategic roadmap positioning Tamworth as the leading regional events capital in New South Wales. The project scope incorporated three interlinked streams: an overarching regional events strategy; a targeted growth and renewal plan for TCMF; and a thorough audit of local event infrastructure. Methodologies combined in-depth desktop research of relevant strategic documents and visitor economy data, with a major program of stakeholder engagement—spanning residents, local businesses, industry groups, government agencies, and event operators—to ensure robust community support and social licence. Detailed SWOT and gap analysis for both TCMF and Tamworth’s broader event mix highlighted opportunities for diversification, market expansion, and risk mitigation. Economic impact modelling and benchmarking against national and international best practices provided actionable insights to support investment attraction, optimal resource allocation, and improved event ROI. Critical deliverables included an audit of existing venues and recommendations for infrastructure upgrades or development; strategic action plans to address seasonality, audience development, and brand positioning; and a clear, actionable framework for maximising the legacy of TCMF and cultivating new signature events. The final recommended strategies offer a detailed, evidence-based path forward—enabling Tamworth to strengthen its events brand, deliver sustainable community and economic benefits, attract external funding and serve as a model for other regional destinations.