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Strategic Planning and Organisational Development
Mulgrave Country Club Strategic Plan
Wheelers Hill, Victoria
2026
Build a strategy to take the Mulgrave Country Club into the future and set it up for success
Mulgrave Country Club
Overview
ODIN360 was engaged by Mulgrave Country Club to develop a practical, long-term strategic plan to guide the Club through to 2035–2040. The work examined the Club’s sport, hospitality, events and gaming operations, member and market opportunities, facilities, financial resilience and organisational capability. Through evidence based analysis, stakeholder engagement, and facilitated Board workshops, ODIN360 developed a clear strategic framework to reinforce the Club’s sporting purpose, diversify revenue, grow membership and build capacity for future investment.
Key Deliverables
- Led a structured strategic-planning process, including inception, situation analysis, issues and opportunities assessment, Board workshops and development of the final strategic framework.
- Assessed the Club’s current operating position across sport, hospitality, events, gaming, membership, marketing, facilities, people, systems and governance.
- Analysed financial performance, revenue concentration and regulatory risk to inform a more resilient long-term business model.
- Examined sporting participation, facility capacity and growth opportunities across sporting sections, including squash and racquetball, lawn bowls, tennis and social recreation.
- Identified strategic opportunities to strengthen the Club’s sporting purpose, increase participation and demonstrate community benefit.
- Developed six strategic pathways covering sport and recreation, non-gaming revenue, reputation, membership, capability and future horizons.
- Prepared indicative initiatives, performance measures and KPI frameworks to support implementation, accountability and Board oversight
- Provided a practical structure for translating the strategic framework into an operational plan, including actions, responsibilities and delivery timeframes.
Outcomes
- Created a clear purpose and vision centred on a trusted, welcoming community destination for sport, recreation and hospitality.
- Established a strategic framework that positions sport and recreation as the core of the Club’s future identity and investment decisions.
- Outlined a pathway to reduce reliance on gaming by growing hospitality, events, membership, partnerships and other non-gaming revenue streams.
- Prioritised future facility planning, sporting participation growth and stronger engagement with families, younger people and multicultural communities.
- Embedded measurable KPIs and governance disciplines to support delivery, performance monitoring and long-term financial sustainability.
