Our Projects

Delivering transformative outcomes through strategic partnerships and expert execution across Australia and New Zealand.

Industry Development
Industry Association Amalgamation
Australia wide
2024
Effective Governance
Business Events Council of Australia
Overview
In 2022-2023, ODIN360 was engaged by the Business Events Council of Australia (BECA) to develop a sustainable business model for the business events industry. Through extensive consultation and analysis, ODIN360 recommended creating a new national association to unite the industry. This led to the establishment of the Australian Business Events Association (ABEA) in 2023.
Key Deliverables
  • Comprehensive stakeholder consultation across the industry
  • Analysis of existing industry bodies and structures
  • Proposed governance model and organisational structure
  • Draft mission, vision and values
  • Membership model and financial projections
  • Implementation plan and roadmap
  • Advocacy strategy for government support
Outcomes
  • The recommendations and strategy developed by ODIN360 were implemented in full.
  • ABEA was successfully established in July 2023, uniting key industry bodies
  • The association is operating successfully, in line with budget projections
  • ABEA held its first national conference in 2024, attracting over 1,000 attendees
  • The Australian Government has recognised ABEA as the peak body and “one voice” for the business events industry
  • ABEA has secured initial government funding to support its establishment and key initiatives
  • Membership has grown steadily, surpassing initial targets
  • ABEA is delivering on its core functions of advocacy, research, industry development, member services and promotion
  • The association has implemented state chapters and special interest groups to ensure broad representation
  • ABEA is now leading coordinated advocacy efforts at federal and state levels

This case study demonstrates how ODIN360’s strategic consulting and stakeholder engagement united a fragmented industry to create a stronger, more influential peak body. ABEA’s successful establishment has positioned the Australian business events industry for future growth and impact.

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