What Our Clients Say

“ODIN360 was appointed to develop the first ever Destination Management Plan for the Yarra Valley and Dandenong Ranges region. It was a complex project given multiple councils and numerous competing stakeholders. Through extensive consultation and detailed analysis, ODIN360 developed a plan for us that has become our “north star”. It has provided a clear direction with key actions for all our stakeholders. ODIN360 did a fantastic job. We are very happy with the outcome and would recommend ODIN360 for projects of this type.”

Simon O’Callaghan CEO

“ODIN360 and Steven Wright have been our tourism and major event strategists and advisors for several years. They have recently worked with us to develop our new national nature-based tourism plan and are currently assisting us with a business case for a major redevelopment of one of our larger accommodation assets. The work that Steven and the ODIN360 team has undertaken has added significant value to those projects as well as more broadly across the business”

Gary Brown, Managing Director, Delaware North Australia

“Endeavour Group operates over 80 accommodation sites Nightcap hotels around Australia. ODIN360 has prepared several hotel demand analysis and feasibility studies for us. These have ranged from a demand analysis for a small hotel upgrade, a detailed feasibility for a potential 100-room hotel through to a comparative analysis of hotel operating models and sustainability accreditation. ODIN360 has substantial hands-on experience in regional tourism and the accommodation market which makes them an ideal partner for us as they deliver real and meaningful insights. The projects they have completed for us have greatly assisted our capital planning.”

Brett Salter, Head of Accommodation, Endeavour Group / ALH Hotels

“I have known Steven Wright for many years from when we first worked together on the High Performance and Community Facilities Redevelopment for Richmond Football Club at Punt Road Oval. Since starting ODIN360, Steven and his team have partnered with Architectus as subject matter experts on numerous projects across tourism, sport and cultural facilities. ODIN360’s knowledge and expertise has been extremely valuable to us. Importantly, they are also easy to work with and willing to go the extra mile.”

Mark van den Enden, Group Director of Communities, Architectus  

“ODIN360 has undertaken several very successful projects in our region, including  most recently a Major Events Strategy for the City of Greater Geelong. As a Committee member of Geelong Major Events and from my perspective leading the regional tourism organisation for the area, I was impressed with the process and outcomes. The strategy provides a solid framework and strategic structure for attracting and supporting the unique opportunities Geelong has for major events, with a focus on economic, social and promotional outcomes. It’s a blueprint for the Committee, and indeed for event organisers, that clearly articulates priorities and expectations.”

Tracy Carter, Executive Director, Tourism Greater Geelong and The Bellarine