Overview:

In 2022-2023, ODIN360 was engaged by the Business Events Council of Australia (BECA) to develop a sustainable business model for the business events industry. Through extensive consultation and analysis, ODIN360 recommended creating a new national association to unite the industry. This led to the establishment of the Australian Business Events Association (ABEA) in 2023.

Deliverables:

• Comprehensive stakeholder consultation across the industry
• Analysis of existing industry bodies and structures
• Proposed governance model and organisational structure
• Draft mission, vision and values
• Membership model and financial projections
• Implementation plan and roadmap
• Advocacy strategy for government support

Outcomes:

• The recommendations and strategy developed by ODIN360 were implemented in full.
• ABEA was successfully established in July 2023, uniting key industry bodies
• The association is operating successfully, in line with budget projections
• ABEA held its first national conference in 2024, attracting over 1,000 attendees
• The Australian Government has recognised ABEA as the peak body and “one voice” for the business events industry
• ABEA has secured initial government funding to support its establishment and key initiatives
• Membership has grown steadily, surpassing initial targets
• ABEA is delivering on its core functions of advocacy, research, industry development, member services and promotion
• The association has implemented state chapters and special interest groups to ensure broad representation
• ABEA is now leading coordinated advocacy efforts at federal and state levels

This case study demonstrates how ODIN360’s strategic consulting and stakeholder engagement united a fragmented industry to create a stronger, more influential peak body. ABEA’s successful establishment has positioned the Australian business events industry for future growth and impact.