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Feasibility Study
Mineral Springs & Accommodation Feasibility Study
Mornington Peninsula, Victoria
2023
Viability assessment
Private Developer
Overview
This feasibility study assessed the viability and potential success of a proposed new mineral springs resort with multiple onsite accommodation options.
Key objectives of the feasibility study included:
Evaluating the project’s financial feasibility
Analysing market demand and potential target customers
Assessing alignment with tourism strategies
Identifying economic impacts and benefits
The study addressed several complexities:
Analysing diverse accommodation types and amenities
Evaluating the combination of nature-based and wellness tourism
Assessing the project’s ability to address seasonality issues
Considering implications of using underground aquifer water
Navigating planning and permit requirements
Key Deliverables
- Financial modeling and profitability projections
- Competitor analysis of local accommodation options
- Assessment of alignment with tourism strategies
- Economic impact analysis at national and state levels
- Evaluation of potential operating models
- Analysis of target markets and demand drivers
- Overview of planning permits and endorsed plans
- Recommendations for sustainable and inclusive tourism practices
Outcomes
- The study provided a solid foundation for decision-making regarding the project’s viability and potential funding applications.
- The feasibility study found that the project has strong potential to become a successful accommodation project, addressing key market gaps and aligning with strategic tourism objectives.
- The proejcts unique offering of affordable wellness experiences combined with nature-based accommodation addressed a gap in the local market.
- It is expected to contribute significantly to the local economy, create jobs, and enhance the region’s tourism offering.
- The feasibility study has provided support for the park’s owners in seeking funding support as well as in respect of council and industry presentations.
