Areas of Practice

  • Major Events
  • Motor Sport

Ashley Davies – Consultant

Strategy & Operations – Major Events, Motor Sport


Ashley Davies is a major event and motorsport specialist having promoted and delivered two and four wheel motorsport both domestically and internationally for more than 20 years.

His experience brings deep understanding and capability in the areas of motorsport and event facilities, infrastructure, operations and project management.

In addition, he has developed a specialist capability in motorsport event marketing, commercialisation and the role of events in broader economic and destination development.

Ashley has extensive experience working with the national sporting organisations including Motorsport Australia, Motorcycling Australia and Karting Australia and Victorian Government entities – Sport and Recreation Victoria and Visit Victoria.

Ashley has lead the review, planning, delivery and operation of a large range of facilities and venues. Most notably he has overseen many circuit and facility upgrade projects at the Phillip Island Grand Prix Circuit covering sporting and competition, spectator, access and operational facilities. He is a master at developing and delivering innovative outcomes where the demands typically outstrip the resources available. Ashley also brings with him a wealth of motorsport and event safety and risk management experience.

His major events and motor sport experience extends across Australia, Asia, Middle East and the USA where he has been integral in developing and delivering the Miami Formula 1 Grand Prix and the Vietnam F1 Grand Prix.

Throughout his roles, he has worked collaboratively with Councils, councilors and local community groups to ensure the community was consulted and engaged in the events, there was support and participation in the event by local businesses and the tourism and economic development opportunities for this regional destination were maximised.

Previous Roles

Deputy CEO and General Manager (Operation) – Australian Grand Prix Corp
Vice President Strategy – Miami Formula 1 Grand Prix
Head of Advisory Board and Principal Consultant – Vietnam Formula 1 Grand Prix
Event Operator Services consultancy – Flash Entertainment (Abu Dhabi) and Abu Dhabi Motorsport Management


Postgraduate Diploma in Management – Melbourne Business School, 2002
Bachelor of Applied Science – University of South Australia, 1996
Member – Australian Institute of Company Directors