ODIN360 was engaged by a leading hospitality company to develop a comprehensive accommodation strategy for a new premium nature-based opportunity with relevant visitors segmented, experiences identified and concepts detailed. The goal was to identify target customers, market opportunities, and product recommendations to guide future investment in this emerging accommodation segment. ODIN360 employed a rigorous 8-step methodology combining extensive data analysis, market research, and strategic planning: – Analysis of the Australian visitor economy and tourism trends – Examination of cabin market performance in holiday parks as a proxy – In-depth target customer analysis including personas – Product and concept testing – Regional location analysis – Gaps and opportunities assessment – Revenue modelling and forecasting – Supply cost analysis. The project involved analysing Tourism Research Australia data on travel patterns and preferences of higher-income households. ODIN360 also conducted custom market research with 2,000 respondents to gauge interest in the concept and identify key customer segments.